- The Google profile is free and directly impacts appearance in Search and Maps.
- After registration, you must verify the business and fill in all profile details.
- Reviews and responses are among the strongest factors for choosing a business.
- The profile works best when combined with a website and local SEO.
- Performance data in the profile shows exactly how customers find you.
What is Google My Business and why is it important?
Google My Business is a free tool offered by Google that allows business owners to manage their local presence across Google, including Google Maps, Google Search, and review ratings. For businesses in Israel, this is an essential resource that directly affects how new customers find your business.
When a customer searches for local services or products, Google displays search results highlighting nearby businesses. Your Google Business Profile will appear in these results, containing vital information such as your address, phone number, opening hours, and customer reviews. This doesn't just affect visibility, but also the credibility of your business in the eyes of potential consumers.
K65 Fashion Retractable Bluetooth Business Headset - Lavalier Clip-on $10.48 
Turbo Dump Blow Off Diverter Valve Conversion Kit for Audi S3 VW Golf $28.22 Step 1: Creating the Registration and Identification
The first step is to register on the Google My Business site using an existing or new Google account. The registration process is simple and direct:
- Go to google.com/business and sign in to your Google account
- Choose "Create new account" or find your existing business
- Fill in basic information: business name, address, category, and phone number
- Select your business location on the map
- Verify ownership using one of the methods Google offers (mail, phone, or email)
Verifying ownership is very important. Google sends a verification code to your business address or the connected email. Entering this code allows you to fully manage your profile.
Step 2: Optimization of Your Profile
Once your account is verified, it's time to invest in preparing your profile. Your profile is the first window potential customers see, so it must be accurate, complete, and attractive.
Key information that must be complete
- Business Name: Use the exact name as registered for your corporation or business
- Address and Zip Code: Accurate data is critical for local search results
- Opening Hours: Update these hours for seasons and special holidays
- Phone Number and Email: Your communication data should be available and easy to access
- Website: Link to your main site or the business landing page
- Business Description: Write a compelling description of up to 750 characters presenting your value
To achieve good search results, all these fields must be full and standard. Inconsistencies between search results and what appears on your profile can reduce your credibility.
Photos and Videos
High-quality photos are critical. Add photos of your shop, your products or services, and your work team. Short videos are also interesting and increase the engagement rate of potential customers. Clear photos that show your workplace in the best light create a positive first impression.
Step 3: Managing Reviews and Ratings
Customer reviews are one of the strongest factors influencing buying decisions. About 93% of consumers say that online reviews affect their purchase decisions.
Getting new reviews
You can encourage customers to write reviews by:
- Asking politely after a purchase or successful service
- Sharing a direct link to your review page
- Adding a QR code card in your local shop that links directly to the review page
- Sending a follow-up email after a purchase with a friendly request for a review
Responding to reviews
It is important to respond to every review, even negative ones. A professional and friendly response to negative reviews shows that you care about your customer experience. These positive responses also affect your expected ranking and the credibility of your profile in the eyes of others. For more tips, read our guide on how to respond to negative reviews online.
Step 4: Integration with Local SEO
Google My Business does not exist in a vacuum. To utilize its full potential, it must be integrated with a general local SEO content strategy.
Consistency: Check that your business address, number, and URL are identical on all platforms (website, Facebook, local business directories). Inconsistencies can reduce your visibility.
Local Content: Write content on your blog containing local keywords. For example, "cleaning services in Tel Aviv" or "car repair in Jerusalem" will help you appear in local search results.
Local Posts: Use the "Posts" feature of Google My Business to announce special updates, new discounts, or upcoming events. This interests both existing and potential customers.
Step 5: Advanced Features to Know
Google My Business offers several features that are often overlooked but can add significant value:
Direct Messaging
Enable the messaging feature to allow customers to send you messages directly through your profile. This increases your responsiveness and provides a better customer experience.
Business Attributes
Add attributes like "wheelchair accessible," "outdoor seating," or "accepts credit cards." These features help customers understand what your business offers at a glance.
Booking Appointments
If your business requires reservations, enable the booking feature. This is a simple way to reduce friction and manage your capacity more efficiently. You can learn more about how appointment scheduling software boosts your business on our blog.
Step 6: Using Data to Improve
Google My Business provides valuable insights through the "Insights" section. You can see:
- How customers find your business (through Search, Maps, or direct)
- How many clicks on your phone number or address
- How many people visited your website
- How many photo views your profile received
This data helps in understanding your customer behavior and adjusting your strategy accordingly.
Local Keyword Strategy for Business Owners
Improving visibility on Google starts with understanding what your customer types into the search bar. In 2025, searches are becoming more specific (Long-tail keywords). Instead of trying to compete for the word 'lawyer', you should focus on 'family lawyer in Petah Tikva' or 'vegan menu at a restaurant in Jerusalem'.
Here is a comparison between types of keywords and their impact on your business:
| Keyword Type | Example | Competition Level | Conversion Chance |
|---|---|---|---|
| General | Hair salon | Very High | Low |
| Field + City | Hair salon in Ramat Gan | Medium | Medium-High |
| Niche + City | Organic hair straightening in Haifa | Low | Very High |
Using InstaSite modules, such as the digital menu or specialized service pages, creates pages with content highly relevant to these specific searches, which increases your chance of appearing in the first result without manual effort. This is a key part of optimizing for Google visibility.
On-page elements that improve ranking
Beyond text, Google examines the user experience. A site that is not mobile-friendly or is difficult to navigate will cause customers to leave quickly (Bounce Rate), which will hurt your visibility over time. Ensure your site includes an accessible lead form on every page and clear contact details.
Long-term Investment: Why SEO is Your Best Digital Asset
Paid advertising (PPC) only works as long as you keep paying. Once the budget stops, the traffic stops. In contrast, building infrastructure on Google is an investment that bears fruit for years. As your site gains seniority, reviews, and quality content, its organic position improves, and you get customers for free.
Using the built-in AI blog in InstaSite, you can generate professional articles that attract a wide target audience and establish you as an expert in your field. The combination of smart technology and the right content strategy is the winning formula for small businesses in Israel that want to grow without burning huge marketing budgets.
In summary, the question of why it is important to open a business on Google has a simple answer: because that is where your customers are. With the tools at InstaSite, this task becomes easier, faster, and more affordable than ever. Don't wait for your competitors to take all the spots on the first page.
Want to launch your business on Google today? Contact InstaSite and set up your professional website in just 60 seconds. Start now for free or choose one of our advanced packages for maximum growth.
Summary
Google My Business, or Google Business Profile as it is now called, is an essential tool for any local business owner interested in increasing their visibility. Fully utilizing this platform requires patience and ongoing maintenance, but the investment pays off with increased visibility, improved ranking, and ultimately growth in new customer leads.
Ensure in your account that every detail matters: from a full description and quality photos to professional responses to reviews. Combining Google My Business with a general local SEO strategy creates a strong foundation for a successful online presence. Start today, and expect results in just a few weeks.